I bring together ultra ambitious people and help them master and systemize high leverage thinking and AI execution to accelerate their pursuit of becoming the greatest in their field.
Most people work hard and still move slowly.
It is almost always because they are working on the wrong thing. So I built a way of thinking that finds the one thing that matters, every time.
I break the thing down to its basic truths.
To rebuild my forehand I ignored the tips and asked what actually creates a world class swing. It came down to a three to two arm pendulum, elastic energy, and centrifugal force slinging the racket through the ball.
I find the one thing holding everything else back, fix only that, then move to the next one.
A coach I worked with posted every day and stayed stuck at twelve hundred dollars a month. His real bottleneck was not his effort, it was that his website and his social media were not communicating the value of what he had. We fixed how he showed it and he passed ten thousand a month.
I write down every rule the goal demands, then find the one answer that satisfies all of them at once.
I wanted software you never have to set up, that runs on your own computer, that you can change one part of without breaking the rest. Almost nothing did all three, so I built it. That became Bitfield.
I turn a good decision into a repeatable machine, so I never make the same call twice.
I coached one forehand, wrote down the exact steps, and then twenty seven other people rebuilt the same swing from it.
Then I hand the machine to AI so the whole business runs without me.
I turned my tennis coaching into a process, then into an autonomous AI business that finds the customers, answers them, and delivers on its own, while I go back to finding the next basic truth. Every loop makes the next one faster.
That whole way of thinking is now a system my AI runs for me.
One hundred eighty five hard won rules, the guards that make them unbreakable, and the loops that keep the work moving while I sleep. I packaged all of it so you can run the same system on your own machine tonight.
The software all of this runs on, I built myself.
I was tired of tools you cannot change without everything breaking. So I built Bitfield, where every feature is a plugin you own and you can change any one of them without breaking the rest.
I used this same thinking to rebuild my own forehand on Roger Federer’s.
Basic truths first: a three-to-two arm pendulum, elastic energy, and centrifugal force.
Then I coached twenty seven other people into that same swing.
Frame by frame, until it held up under real pressure on the court.
Ethös is a home and a global community for the most ambitious people alive.
It brings together founders, athletes, artists, scientists, musicians, and builders who are organizing their lives around what they want to be the best in the world at.
You actually live here. Sleeping quarters are four to a room by design, with private-feeling bunks built for real sleep, so you wake up already surrounded by the people you are chasing greatness with.
Every city now has a nice gym, a nice desk, and a sauna, and an Ethös House puts all of it under one roof. That part is table stakes.
What you are actually moving into is a room full of people chasing greatness as hard as you are, holding you to it every single day.
See Ethös HouseI put everything I have learned into books, so anyone can master this way of thinking.
In Pursuit of Greatness
They all live in one connected universe.
A series of business fables that teach the lessons that make you the best in your field. Greek mythology, but for ultra ambitious people in the modern age.
Stop Looking, Start Seeing
The first principles of perception and action, and hundreds of exercises for finding your calling. You get honest about your skills (what you are good at), your goals (where you are trying to go), your values (what you care about), and your passions (what you will endure real pain for). Once those are clear, you know exactly where to aim your ambition.
Get it on AmazonAgency
The one I would hand to any founder. A business fable about seeing what people actually need, building the thing they truly value, and keeping them hooked.
Find it on AmazonFirst Principles of Tennis
How to rebuild any skill from its basic truths, using the Federer forehand as the proof.
Get it at Ethös School of TennisPerformance Engineering
How to engineer your body and your mind to perform at a world-class level.
Get it on AmazonThink Like a Genius
The way of thinking that lets you move faster than everyone else in your field.
Find it on AmazonWhat Makes Something Timeless
The principles behind work that still matters decades from now.
Find it on AmazonThe people I coach and build for say it better than I ever could.
Thank you very much for the 3 days of work - it was an eye opener, and it was great to see Paula make quick progress in such a short time. The technique has done WONDERS: the ball comes with more power, depth and spin.
My brother and I rebuilt our entire tool stack ourselves with AI, straight from everything Jibran writes about, before we ever worked with him directly. It saved us around thirty thousand dollars a month by replacing the software we were paying for, and the savings are still climbing.
I learned that elasticity is the key to generating effortless power, and how a little goes a long way. It let me change to being much looser and effortless, with more effortless power on all my strokes.
Holy cow, that is a world of difference. Great stuff, thank you. He has gotten a lot of compliments on his forehand improvement, and he has so much more confidence in that shot.
I won the tournament. Attitude, no matter what, competitive every single point. Intensity starting with the legs. Great first serve percentage, and a forehand that is powerful when the intensity is right.
I am a former high school state champ who gave up tennis decades ago. My biggest challenge has been height control. I just tested your solution against a wall and it is a miracle. Thank you.
I have played tennis for about 10 years, self taught from thousands of hours of YouTube, and your lessons are above and beyond. I would consider it the secrets to getting really good at tennis.
This has helped unlock confidence and consistency in my forehand. A game changer. I love it. Simplicity is a beautiful thing, reach for the net post.
Watched this tutorial and it elevated my serve 30 percent after the first session. Thank you.
Jibran is by far the most unique and interesting tennis advice on YouTube. Glad I found your stuff and really appreciate the tips.
This video represents a work of art. You managed to capture a piece of knowledge that is worth studying and passing on. I deeply believe your work has been very important for the sport. This is treasure.
This is what I have been missing. I cannot thank you enough. I have been showing all my tennis buddies this video, I talk about it so much they are probably tired of hearing it.
It feels like my arm is a rubber band stretched out to its max, then just effortlessly snapping around. It produces such a beautiful, topspin heavy, deep ball. My mind is blown.
I have watched so many videos trying to figure this out. Now that I have felt that effortless power in my shot, there is just no going back. This is amazing.
After playing for 40 years and never feeling like I could properly crush forehands, I found this swing path. Total game changer. You have done a great job explaining it.
I watched this video yesterday. Today I put it into action. It is unbelievable how it stabilised my ball contact and improved the power. Great, many thanks.
Very very well done, and the editing, perfection. This video should be saved and watched to internalize all the natural mechanics. Thank you for your hard work.
Practiced this swing path with my forehand today and it immediately clicked, so thank you.
Dude, this was phenomenal. Thank you.
You are a beacon of light in very dark times. Thanks for your efforts bringing more truth and useful training methods to the public sphere.
Looks really close to Fed, man. Congrats, nice job.
This just clicked for me and it is a total game changer. I feel freer, looser and much more in control. It feels like I am holding the ball in the racket rather than just brushing it.